I was responsible for adjusting the Key Visual (KV) and rolling out the rest of the campaign assets. My work involved adapting the main concept to various formats while ensuring all pieces retained the visual identity and creative strength of the KV. It was an exciting challenge, and the final result delivered cohesion and impact to the project!
Client: British American Tobacco
Agency: VMLY&R Commerce
Creative Director: Carlos Silvério
Art Director: Vinicius Montanna and Luciana Gelli
Art Assistant: Lázaro Doyle
Back to Top